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Outcome-first GTM case studies proven signals

B2B outcomes delivered with accountable motions—positioning, data, automation, and plays working together.

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Standout results

Outcome-led projects across GTM strategy, demand, and revenue ops.

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PRGX Global

ABM System Launch

Built PRGX's first fully unified ABM system—integrating targeting, personalization, measurement, and sales alignment to drive revenue impact across enterprise accounts.

87%

Pipeline Growth

180%

MQL→SQL Lift

200%

Account Engagement

ABMEnterprise GTMSales Alignment

PRGX Global

Discrete Manufacturing ABM Journey

Designed an industry-specific ABM journey for discrete manufacturing accounts, mapping buying committee needs across awareness, evaluation, and expansion stages.

200%

Account Engagement

Clearer

Progression Signals

Improved

Opportunity Creation

ABMManufacturingIndustry-Specific

PRGX Global

87% YoY Pipeline Growth via Unified ABM + RevOps Model

Architected a unified revenue operating model integrating ABM, automation, and attribution to scale predictable enterprise pipeline.

87%

Pipeline Growth

200%

Engagement Lift

180%

MQL→SQL Lift

ABMRevenue OperationsAttribution

AMCS Group

$1.2M Pipeline in 90 Days from Verticalized ABM

Launched ABM engine for industrial/logistics buyers with verticalized messaging, paid media, and GTM orchestration.

$1.2M

Pipeline

35%

MQL Lift

80%

Data Quality

ABMPaid MediaVertical GTM

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PRGX Global

ABM System Launch

Built PRGX's first fully unified ABM system—integrating targeting, personalization, measurement, and sales alignment to drive revenue impact across enterprise accounts.

87%

Pipeline Growth

180%

MQL→SQL Lift

200%

Account Engagement

ABMEnterprise GTMSales Alignment

PRGX Global

Discrete Manufacturing ABM Journey

Designed an industry-specific ABM journey for discrete manufacturing accounts, mapping buying committee needs across awareness, evaluation, and expansion stages.

200%

Account Engagement

Clearer

Progression Signals

Improved

Opportunity Creation

ABMManufacturingIndustry-Specific

PRGX Global

87% YoY Pipeline Growth via Unified ABM + RevOps Model

Architected a unified revenue operating model integrating ABM, automation, and attribution to scale predictable enterprise pipeline.

87%

Pipeline Growth

200%

Engagement Lift

180%

MQL→SQL Lift

ABMRevenue OperationsAttribution

AMCS Group

$1.2M Pipeline in 90 Days from Verticalized ABM

Launched ABM engine for industrial/logistics buyers with verticalized messaging, paid media, and GTM orchestration.

$1.2M

Pipeline

35%

MQL Lift

80%

Data Quality

ABMPaid MediaVertical GTM

AMCS

End-to-End ABM Framework

Built a complete ABM framework for AMCS, aligning ICP definition, account selection, messaging architecture, and orchestration across marketing, SDR, and sales teams.

Lift

Account Penetration

Improved

SDR Effectiveness

Clearer

Pipeline Measurement

ABMICP DefinitionSales Alignment

Red Hat

33% of Global Pipeline Influenced by ABM Activation

Scaled ABM Customer Activation framework across 200+ global enterprise accounts with lifecycle playbooks and standardized ops.

33%

Pipeline Influence

40%

Upsell Lift

-30%

CPL

ABMLifecycle MarketingEnterprise SaaS

Red Hat

Enterprise ABM Activation

Designed and deployed global ABM activation programs for enterprise accounts, enabling multi-threaded engagement across buying committees and improving expansion and retention outcomes.

25+ points

NRR Improvement

40%

Churn Reduction

Increased

Multi-threaded Engagement

ABMEnterprise GTMLifecycle Marketing

Salesforce

Reporting Cycle Cut from 4 Days to 2 Hours

Rebuilt global demand gen analytics, migrating spreadsheet scorecards to real-time executive dashboards.

2 hours

Time to Insight

76%

Pipeline Lift

65%

SQL Lift

Marketing OpsAnalyticsDashboards

Salesforce

Revenue Analytics Dashboard

Transformed Salesforce's global NGO and Education GTM reporting by building a unified revenue analytics system that replaced manual spreadsheets with automated, trustworthy dashboards.

2 hours

Reporting Time

85%

Data Quality

$250M+

Pipeline Tracked

Revenue OperationsAnalyticsBI

Salesforce (Salesforce.org)

Data QA & Integrity Pipeline

Built a rigorous data QA and validation pipeline connecting Oracle, Business Objects, and Salesforce CRM to ensure reporting accuracy for global GTM teams.

85%

Data Quality

Dramatically reduced

Reporting Errors

190%

Update Cycles

Data GovernanceData QABI

Salesforce

Fortune 50 ABM + Event Engine Driving Enterprise Pipeline

Established ABM Center of Excellence and high-ROI event motions for Fortune 50 enterprise accounts.

$11M

Pipeline Example

30%

ABM Lift

ABMEventsEnterprise GTM

Salesforce

Singles & Doubles Playbook

Created a scalable campaign playbook for Salesforce Sales Cloud, enabling marketing and sales teams to execute repeatable, high-impact plays focused on pipeline creation and deal acceleration.

65%

SQL Volume

Improved

Pipeline Consistency

Strengthened

Sales Alignment

Sales EnablementPlaybookCampaign Framework

Salesforce

Sales Cloud Global Campaigns

Developed and executed global integrated campaigns for Salesforce Sales Cloud, unifying messaging, content, and sales activation across enterprise regions.

65%

SQL Volume

Improved

Multi-Region Alignment

Strengthened

Opportunity Creation

Global CampaignsSales CloudCampaign Architecture

Get Satisfaction / Crowd Factory

164% YoY Traffic Growth + 43% QoQ Lead Lift

Scaled inbound demand through Marketo automation, nurture architecture, and SEO/content velocity.

164%

Traffic

43%

Leads

Marketing AutomationSEOInbound Growth

Crowd Factory / Marketo

Content & SEO Infrastructure

Built a content and SEO foundation that turned Crowd Factory (later Marketo) into a demand-generating content engine, significantly growing organic traffic and lead volume.

164%

Unique Visitors

43%

Net New Leads

Content MarketingSEOContent Strategy

Salem Global Internet

500% YoY Client Growth via SMB SEO + PPC System

Built repeatable SEO/PPC program for SMBs and agencies, using microsite authority networks.

500%

Client Growth

85%

Retention

SEOPPCSMB Growth

Retail Brand (Confidential)

Event-to-Store Revenue Lift

Designed an event-led activation program that connected experiential marketing with in-store behavior, driving measurable revenue lift for a retail brand.

Measured

Store Lift

Increased

Conversion Rates

Increased

Repeat Engagement

Event MarketingRetailField Activation

Portfolio Artifact

Marketing Flight Planner — AI GTM Maturity → Roadmap Engine

AI-powered assessment tool connecting GTM maturity diagnostics to prioritized stack and execution roadmaps.

Complete

MVP

AIGTM StrategyAssessment

Portfolio Artifact

Career World 4D — Interactive Resume Map

Isometric interactive career map demonstrating systems thinking, UX design, and GTM narrative.

Live

Artifact

Personal BrandUXData Visualization

Top outcomes across GTM programs

$500M+

Pipeline influenced

across B2B GTM motions

3-5x

Pipeline efficiency

from signal-led routing

40%

Win-rate lift

with defensible positioning

How we drive results

Outcome-first GTM, shipped like a product

Every project follows a productized route: outcome brief, motion design, instrumentation, proof.

Step 1

Align on outcomes

Define the outcome-first brief, success criteria, and proof signals.

Step 2

Design the motion

Select channels, offers, and routes with measurable checkpoints.

Step 3

Instrument & launch

Wire data, routing, automation, and dashboards for observability.

Step 4

Optimize to proof

Run sprints, tune levers, and lock proof before scaling spend.

Want outcomes like these?

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