Pipeline-building programs that scale
Demand generation, SEO, growth marketing, paid advertising, and events that combine multiple channels orchestrated to drive pipeline.
Demand gen that generates the right leads, not just more leads
Marketo + Paid Social + lifecycle tuning delivered +180% MQL→SQL conversion YoY at PRGX. KPI dashboards + targeting improvements drove +65% SQL lift in 4 months at Salesforce. SEO/SEM leadership across multiple roles; demand programs delivered 25%+ pipeline growth repeatedly. The difference is systematic programs tied to revenue outcomes.
Who this is for
- B2B SaaS scaling from founder-led to systematic demand gen
- Companies with marketing automation but low pipeline contribution
- Organizations needing multi-channel programs that orchestrate
- Sales-led companies requiring demand gen that supports sales
Signals you need this
- Marketing generating leads but low conversion to opportunities
- High lead volume but sales says "not qualified" or "not ready"
- Single-channel programs running but not scaling or converting
- Lead gen costs increasing but pipeline not growing proportionally
Demand & Growth Capabilities
2 specialized areas within Demand & Growth.
How we build demand gen that scales
Systematic approach to multi-channel demand generation and optimization.
Map demand gen to buyer journey
Identify demand gen touchpoints at each stage—awareness, consideration, decision—and build frameworks aligned to journey and personas.
Build multi-channel programs
Develop integrated programs combining content, email, advertising, events, and sales outreach orchestrated at account and persona level.
Instrument attribution & measurement
Set up multi-touch attribution models tracking demand gen influence. Build dashboards showing performance by channel, campaign, and revenue.
Launch & optimize programs
Launch programs and optimize based on performance data. Test channels, messaging, offers, and CTAs. Scale successful programs.
Scale demand gen operations
Build operations that scale. Establish workflows, approval processes, and distribution channels integrated with automation and enablement.
Outcomes delivered
MQL→SQL conversion
Marketo + Paid Social (PRGX)
SQL lift
KPI dashboards + targeting (Salesforce)
Pipeline growth
demand programs repeatedly
Time to results
SQL lift achieved
Ready to scale demand gen?
Let's discuss how demand & growth can drive pipeline for your business.