Resume
12+ years of B2B GTM experience across startups, scale-ups, and enterprises.
Experience
Professional Background
Independent GTM Consultant
GTMstack.pro
2023 - Present · Remote
Full-stack GTM consulting for B2B technology companies from seed to scale.
- Delivered 50+ GTM strategy and execution engagements
- Generated $500M+ in attributed pipeline for clients
- Built automation and analytics infrastructure for 30+ companies
- Specialized in PLG, enterprise, and hybrid GTM motions
VP of Growth
Series C B2B SaaS Company
2019 - 2023 · San Francisco, CA
Led marketing and growth organization through 5x revenue growth.
- Scaled ARR from $8M to $45M over 4 years
- Built and managed team of 15 across demand gen, product marketing, and ops
- Implemented attribution and analytics infrastructure
- Led successful Series C fundraise marketing efforts
Director of Demand Generation
Enterprise Software Company
2016 - 2019 · Boston, MA
Built demand generation function from scratch.
- 4x pipeline growth in 3 years
- Implemented marketing automation and ABM programs
- Reduced CAC by 40% through channel optimization
- Launched partner marketing program generating 30% of pipeline
Marketing Manager
B2B Tech Startup
2012 - 2016 · New York, NY
Early marketing hire, supporting growth through Series B.
- First marketing hire, built foundation for growth
- Launched content marketing program driving 50% of inbound leads
- Managed transition from founder-led sales to marketing-supported
- Supported successful $20M Series B fundraise
Skills
Core Competencies
Strategy
- Go-to-Market Strategy
- Market Positioning
- Competitive Analysis
- ICP Development
- Pricing Strategy
Analytics
- Attribution Modeling
- Revenue Dashboards
- Data Pipeline Design
- Predictive Analytics
- A/B Testing
Tools
- HubSpot (Expert)
- Marketo
- Salesforce
- Segment
- Looker/Tableau
Growth
- Demand Generation
- Product-Led Growth
- Account-Based Marketing
- Content Strategy
- Conversion Optimization
Credentials
Certifications & Training
- HubSpot Marketing Software Certified
- Google Analytics Certified
- Salesforce Administrator Certified
- Reforge Growth Series
Education
MBA, Marketing
Top-20 Business School
BS, Business Administration
State University
Let's work together
Interested in discussing how my experience can help your company?