ABM frameworks that scale and drive revenue
Account-based marketing, customer experience, lifecycle marketing, and product marketing that inform strategy and deliver measurable pipeline impact.
ABM isn't a tactic—it's a revenue operating model
Unified revenue operating model (Demandbase + CRM + analytics) drove +87% YoY marketing-sourced pipeline at PRGX. ABM frameworks scaled across 300+ enterprise target accounts at Salesforce and Red Hat. ICP/prioritization rebuild increased +35% MQLs in 60 days at AMCS. The difference is framework, data quality, and orchestration.
Who this is for
- Enterprise B2B targeting named accounts with long sales cycles
- Companies with sales-led motion needing marketing that supports ABM
- Series B+ SaaS scaling from lead gen to account-based revenue
- Organizations with sales-marketing misalignment needing unified strategy
Signals you need this
- Marketing generating leads but sales says "wrong accounts"
- High lead volume but low conversion and long sales cycles
- Sales and marketing working different account lists
- Account selection based on gut feel, not data-driven scoring
Strategy & Insights Capabilities
3 specialized areas within Strategy & Insights.
How we build ABM that scales
Systematic approach to account-based marketing and strategy.
Define account selection & ICP
Build account scoring models combining firmographic, technographic, intent, and engagement signals. Create account tiers with clear criteria.
Build verticalized ABM plays
Develop verticalized plays by industry, use case, or buyer persona. Create playbooks mapping messaging, content, channels, and sales motions.
Instrument ABM tech stack
Set up ABM platforms—Demandbase, 6Sense—for account identification, intent signals, and engagement tracking. Integrate with CRM and automation.
Launch multi-channel orchestration
Launch coordinated campaigns across channels orchestrated at account level. Use intent data to trigger account-level campaigns.
Measure, optimize & scale
Track account-level metrics—engagement, pipeline, win rates, ACV. Build dashboards showing ABM performance by play and revenue outcome.
Outcomes delivered
YoY pipeline growth
unified revenue model (PRGX)
Enterprise accounts
ABM frameworks scaled (Salesforce/Red Hat)
MQL increase
ICP/prioritization rebuild (AMCS)
Time to results
MQL lift achieved
Ready to build ABM that scales?
Let's discuss how strategy & insights can drive pipeline for your business.