Global Campaigns · case study
Sales Cloud Global Campaigns
The challenge
Global regions ran inconsistent campaigns with fragmented messaging and limited alignment to Sales Cloud positioning. Sales teams lacked clear narrative frameworks and campaign-ready enablement assets. Campaign performance data was siloed, making it difficult to understand ROI or regional execution quality. Marketing and Sales needed shared plays to target buying committees across industries. Campaign production lacked standardized templates, slowing time-to-market.
How the work unfolded
1. Narrative Framework Development: Created unified messaging for Sales Cloud across industries and segments
Narrative Framework Development: Created unified messaging for Sales Cloud across industries and segments
2. Persona-Based Content Strategy: Built assets tailored to sales leaders
Persona-Based Content Strategy: Built assets tailored to sales leaders, operations, IT, and front-line managers
3. Campaign Architecture: Designed modular plays deployable across regions with local adaptation
Campaign Architecture: Designed modular plays deployable across regions with local adaptation
4. Sales Activation Kits: Delivered talk tracks
Sales Activation Kits: Delivered talk tracks, sequences, and competitive notes to improve sales execution
5. Performance Dashboards: Linked campaign activity to SQL lift
Performance Dashboards: Linked campaign activity to SQL lift, pipeline creation, and opportunity progression.
The execution
Narrative Framework Development: Created unified messaging for Sales Cloud across industries and segments. Persona-Based Content Strategy: Built assets tailored to sales leaders, operations, IT, and front-line managers. Campaign Architecture: Designed modular plays deployable across regions with local adaptation. Sales Activation Kits: Delivered talk tracks, sequences, and competitive notes to improve sales execution. Performance Dashboards: Linked campaign activity to SQL lift, pipeline creation, and opportunity progression.
The outcome
Measurable impact across pipeline, efficiency, and growth.
Standardized global Sales Cloud campaigns, improving message consistency and campaign scalability
Lifted SQL volume by 65%
Improved multi-region alignment
“Standardized global Sales Cloud campaigns, improving message consistency and campaign scalability”
Salesforce
Outcome summary
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Expertise applied: Demand Generation
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