Content & SEO Infrastructure
Built a content and SEO foundation that turned Crowd Factory (later Marketo) into a demand-generating content engine, significantly growing organic traffic and lead volume.
The Challenge
Content was fragmented and not systematically mapped to personas, stages, or high-value topics. SEO efforts were ad hoc, limiting visibility for key product and category terms. Sales campaigns lacked a structured library of assets to support enterprise conversations. Measurement of content performance was limited to surface-level metrics. The brand needed a stronger thought leadership presence in the marketing automation space.
The Route Map
Step-by-step path from challenge to outcome.
Content Architecture: Designed a structured content map aligned to personas
Content Architecture: Designed a structured content map aligned to personas, funnel stages, and key themes
SEO Strategy: Implemented a targeted keyword and on-page optimization program for core product and category terms
SEO Strategy: Implemented a targeted keyword and on-page optimization program for core product and category terms
Campaign-Ready Assets: Built a repeatable library of whitepapers
Campaign-Ready Assets: Built a repeatable library of whitepapers, blogs, and sales-enablement content
Performance Measurement: Tracked how content influenced traffic
Performance Measurement: Tracked how content influenced traffic, engagement, and lead creation
Brand & Category Narrative: Used content to articulate a strong POV in the emerging marketing automation category.
Brand & Category Narrative: Used content to articulate a strong POV in the emerging marketing automation category.
The Stack
Channels, tools, and MarTech used to deliver results.
Channels
- Content Marketing
- SEO
- Content Strategy
Tools
- HubSpot
- Salesforce
- Looker
MarTech
- Attribution
- Analytics
- Automation
Outcomes Delivered
Unique Visitors
YoY increase
Net New Leads
QoQ increase
Transformed content and SEO programs into a durable demand engine supporting enterprise campaigns
164% YoY increase in unique visitors
43% QoQ increase in net new leads attributed to content + SEO programs
What's Next
Key takeaways and ongoing opportunities.
This engagement demonstrates the power of a systematic, data-driven approach to GTM. The results speak to the importance of clear strategy, proper execution infrastructure, and continuous optimization. Moving forward, the focus shifts to scaling these wins and identifying the next growth lever.
Ongoing Optimization
Continuous monitoring and refinement to maintain momentum and identify new opportunities.
Scale & Expand
Apply proven frameworks to adjacent markets, channels, or product lines.
Related Case Studies
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