Content Marketing · case study
Content & SEO Infrastructure
The challenge
Content was fragmented and not systematically mapped to personas, stages, or high-value topics. SEO efforts were ad hoc, limiting visibility for key product and category terms. Sales campaigns lacked a structured library of assets to support enterprise conversations. Measurement of content performance was limited to surface-level metrics. The brand needed a stronger thought leadership presence in the marketing automation space.
How the work unfolded
1. Content Architecture: Designed a structured content map aligned to personas
Content Architecture: Designed a structured content map aligned to personas, funnel stages, and key themes
2. SEO Strategy: Implemented a targeted keyword and on-page optimization program for core product and category terms
SEO Strategy: Implemented a targeted keyword and on-page optimization program for core product and category terms
3. Campaign-Ready Assets: Built a repeatable library of whitepapers
Campaign-Ready Assets: Built a repeatable library of whitepapers, blogs, and sales-enablement content
4. Performance Measurement: Tracked how content influenced traffic
Performance Measurement: Tracked how content influenced traffic, engagement, and lead creation
5. Brand & Category Narrative: Used content to articulate a strong POV in the emerging marketing automation category.
Brand & Category Narrative: Used content to articulate a strong POV in the emerging marketing automation category.
The execution
Content Architecture: Designed a structured content map aligned to personas, funnel stages, and key themes. SEO Strategy: Implemented a targeted keyword and on-page optimization program for core product and category terms. Campaign-Ready Assets: Built a repeatable library of whitepapers, blogs, and sales-enablement content. Performance Measurement: Tracked how content influenced traffic, engagement, and lead creation. Brand & Category Narrative: Used content to articulate a strong POV in the emerging marketing automation category.
The outcome
Measurable impact across pipeline, efficiency, and growth.
Transformed content and SEO programs into a durable demand engine supporting enterprise campaigns
164% YoY increase in unique visitors
43% QoQ increase in net new leads attributed to content + SEO programs
“Transformed content and SEO programs into a durable demand engine supporting enterprise campaigns”
Crowd Factory / Marketo
Outcome summary
Expertise applied
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Expertise applied: Content Marketing
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