Reporting Cycle Cut from 4 Days to 2 Hours
Rebuilt global demand gen analytics, migrating spreadsheet scorecards to real-time executive dashboards.
The Challenge
95+ marketers relied on manual scorecards causing lag, inconsistency, and low trust in performance signals.
The Route Map
Step-by-step path from challenge to outcome.
Migrated reporting into Tableau/Einstein dashboards
Migrated reporting into Tableau/Einstein dashboards, formalized Marketing Insights & Analytics practice, and trained teams on KPI usage.
The Stack
Channels, tools, and MarTech used to deliver results.
Channels
- Marketing Ops
- Analytics
- Dashboards
Tools
- HubSpot
- Salesforce
- Looker
MarTech
- Attribution
- Analytics
- Automation
Outcomes Delivered
Time to Insight
from 4 days
Pipeline Lift
YoY
SQL Lift
Increase
Reduced refresh/insight delivery from 4 days → 2 hours
Enabled 76% YoY lift in marketing-attributed pipeline
Improved SQL generation by 65% through clearer targeting signals
What's Next
Key takeaways and ongoing opportunities.
This engagement demonstrates the power of a systematic, data-driven approach to GTM. The results speak to the importance of clear strategy, proper execution infrastructure, and continuous optimization. Moving forward, the focus shifts to scaling these wins and identifying the next growth lever.
Ongoing Optimization
Continuous monitoring and refinement to maintain momentum and identify new opportunities.
Scale & Expand
Apply proven frameworks to adjacent markets, channels, or product lines.
Related Case Studies
View allExpertise Applied
View allReady for results like these?
Let's discuss how I can help accelerate your growth.