/case-studies/salemglobal-smb-seo-ppc-engine/
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Salem Global Internet

500% YoY Client Growth via SMB SEO + PPC System

Built repeatable SEO/PPC program for SMBs and agencies, using microsite authority networks.

E-Commerce & Retail Tech2008SEOPPCSMB Growth
Context

The Challenge

SMBs needed scalable lead generation to compete with traditional directories and local incumbents.

Approach

The Route Map

Step-by-step path from challenge to outcome.

1

Deployed customized SEO/PPC strategies and leveraged a proprietary microsite network to build authority + referral links.

Deployed customized SEO/PPC strategies and leveraged a proprietary microsite network to build authority + referral links.

Execution

The Stack

Channels, tools, and MarTech used to deliver results.

Channels

  • SEO
  • PPC
  • SMB Growth

Tools

  • HubSpot
  • Salesforce
  • Looker

MarTech

  • Attribution
  • Analytics
  • Automation
Results

Outcomes Delivered

500%

Client Growth

YoY

85%

Retention

Rate

Grew new clients 500% YoY

Maintained ~85% retention

Multiple clients achieved #1 organic Google rankings

Lessons

What's Next

Key takeaways and ongoing opportunities.

This engagement demonstrates the power of a systematic, data-driven approach to GTM. The results speak to the importance of clear strategy, proper execution infrastructure, and continuous optimization. Moving forward, the focus shifts to scaling these wins and identifying the next growth lever.

Ongoing Optimization

Continuous monitoring and refinement to maintain momentum and identify new opportunities.

Scale & Expand

Apply proven frameworks to adjacent markets, channels, or product lines.

Ready for results like these?

Let's discuss how I can help accelerate your growth.