Fortune 50 ABM + Event Engine Driving Enterprise Pipeline
Established ABM Center of Excellence and high-ROI event motions for Fortune 50 enterprise accounts.
The Challenge
Needed repeatable enterprise ABM motions and measurable event ROI across vertical programs.
The Route Map
Step-by-step path from challenge to outcome.
Built ABM COE methodology
Built ABM COE methodology, integrated propensity-driven campaigns, and created event-to-pipeline playbooks with executive engagement.
The Stack
Channels, tools, and MarTech used to deliver results.
Channels
- ABM
- Events
- Enterprise GTM
Tools
- HubSpot
- Salesforce
- Looker
MarTech
- Attribution
- Analytics
- Automation
Outcomes Delivered
Pipeline Example
Exec event
ABM Lift
YoY
$11M pipeline influenced from flagship executive program
30% YoY pipeline growth from ABM programs
Multi-million ACV influence from vertical events
What's Next
Key takeaways and ongoing opportunities.
This engagement demonstrates the power of a systematic, data-driven approach to GTM. The results speak to the importance of clear strategy, proper execution infrastructure, and continuous optimization. Moving forward, the focus shifts to scaling these wins and identifying the next growth lever.
Ongoing Optimization
Continuous monitoring and refinement to maintain momentum and identify new opportunities.
Scale & Expand
Apply proven frameworks to adjacent markets, channels, or product lines.
Related Case Studies
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