33% of Global Pipeline Influenced by ABM Activation
Scaled ABM Customer Activation framework across 200+ global enterprise accounts with lifecycle playbooks and standardized ops.
The Challenge
Red Hat needed consistent ABM practices at global scale, reduced CPL, and better lifecycle engagement across enterprise accounts.
The Route Map
Step-by-step path from challenge to outcome.
Built ABM Customer Activation framework + multi-product lifecycle playbooks
Built ABM Customer Activation framework + multi-product lifecycle playbooks, standardized change management, and deployed intent/account intelligence to optimize media and orchestration.
The Stack
Channels, tools, and MarTech used to deliver results.
Channels
- ABM
- Lifecycle Marketing
- Enterprise SaaS
Tools
- HubSpot
- Salesforce
- Looker
MarTech
- Attribution
- Analytics
- Automation
Outcomes Delivered
Pipeline Influence
Global
Upsell Lift
Increase
CPL
Reduction
ABM program influenced 33% of global pipeline
Increased upsell opportunity creation by 40%
Reduced cost-per-lead by 30%
Cut project turnaround time by 20%
What's Next
Key takeaways and ongoing opportunities.
This engagement demonstrates the power of a systematic, data-driven approach to GTM. The results speak to the importance of clear strategy, proper execution infrastructure, and continuous optimization. Moving forward, the focus shifts to scaling these wins and identifying the next growth lever.
Ongoing Optimization
Continuous monitoring and refinement to maintain momentum and identify new opportunities.
Scale & Expand
Apply proven frameworks to adjacent markets, channels, or product lines.
Related Case Studies
View allExpertise Applied
View allReady for results like these?
Let's discuss how I can help accelerate your growth.