ABM · case study
87% YoY Pipeline Growth via Unified ABM + RevOps Model
The challenge
PRGX needed to evolve from broad demand gen into full-funnel, governance-driven ABM. Systems were fragmented across Demandbase, Marketo, CRM, and analytics, limiting visibility and repeatability.
How the work unfolded
1. Built the first unified revenue operating model: integrated Demandbase + Marketo with Salesforce workflows
Built the first unified revenue operating model: integrated Demandbase + Marketo with Salesforce workflows, automated multi-touch attribution, formalized marketing ops governance, and rebuilt cross-channel data flows.
The execution
Built the first unified revenue operating model: integrated Demandbase + Marketo with Salesforce workflows, automated multi-touch attribution, formalized marketing ops governance, and rebuilt cross-channel data flows.
The outcome
Measurable impact across pipeline, efficiency, and growth.
Boosted marketing-sourced pipeline 87% YoY
Delivered 200% YoY engagement lift across target accounts
Improved MQL→SQL conversion by 180% via scoring + routing
“Boosted marketing-sourced pipeline 87% YoY”
PRGX Global
Outcome summary
Expertise applied
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